FACEIT.TODAY - "WHO DO YOU WANT TO BE?"
That’s a wrap!!
This past month I’ve been working with Amy Lloyd, founder of faceit.today to develop her non-profits story, script and video for an iFundWomen.com campaign.
Faceit.today is a Botanical skincare line for normal and acne prone skin, designed to EDUCATE and EMPOWER young women through ENTREPRENEURSHIP. Faceit.today’s mission is to help answer the question, “Who do you want to be?” Launching courageous, business-minded girls into the world with a voice to lead, the determination to succeed, and love of self to shine from the inside out.
The concept for the campaign developed around the tender relationship Amy shared with her Grandma Evelyn. She made skin care a fun and funny environment of applied education as Amy cleansed, toned and moisturized her Grandma’s face until it began to glow. The glow was contagious as Grandma Evelyn inspired and empowered Amy by merely teaching her the steps of healthy skin care.
For the skeptics asking, “is this a need in the world?” The short answer is YES. This revelation was revealed through the mouth of an 8-year-old during the video shoot.
As we filmed Amy educating six girls (age 8-12) on the simple skincare routine, Vivian (8) quickly lifted her hand to ask a question. She asked, “how are we supposed to take care of our skin if we don’t know how?” From the mouths of babes! At this moment, Vivian solidified the need for faceit.today for me. The truth from this innocent 8-year-old who was brave enough to ask, “how do I take care of my skin?” is the reason Amy is answering this need in the world. Amy told me that teens either over-treat or over-stimulate their skin, and 80% of damage done to the skin from UV exposure happens before they turn 18.
In high school, I didn’t have the self-confidence to ask the question, “How do I take care of my skin,” when red puss filled bumps found a home all over my face. I was so insecure, uneducated, and went into a rapid triaged mode with a prescription called Accutane. This small pill burned my face off. During school, I remember taking Mary Kay moisturizing breaks to apply lotion over my peeling embarrassment of a face. I was so far from shining from the inside out as an insecure kid who desperately needed education, support, and love of self.
These self-esteem and skin care issues are part of a bigger systematic problem we need to combat from multiple angles. The secret sauce we developed for Amy’s natural skin care line, which separates her from the pack embodies the “3 E’s” for success. Through education (teaching girls and parents the importance of proper skin care in a few simple steps); adventurous entrepreneurship (building a business around a healthy skin care routine they have the opportunity to sell the product as Face It brand ambassadors); as girls focus on health and self-esteem, holistically, empowerment follows allowing them to shine from the inside out.
Early educational intervention is critical, I needed this education in HS; Vivian wants this education at age 8. Who’s going to teach her when the generations before her suffered from lack of skin care education and the self-confidence to even ask for help? Faceit.Today’s layer of entrepreneurship, a chance to build a business with a product they use and believe in which activates the power of this movement of empowerment to launch courageous, and business minded girls into the world with a voice to lead, the determination to succeed and the love of self to shine from the inside out.
What a privilege to help world changers like Amy Lloyd to develop their story as she passionately pursues her dream to change the world for the better. READ MORE about Amy and her non-profit: faceit.today
If you need help in clarifying your business’s message and mission, I would love to bring the passionate story you have within you out! Email: kjdeanjohnson@gmail.com